Szabolcs Prónay Ph.D., is an assistant professor at the Institute of Business Studies of the Faculty of Economics and Business Administration at University of Szeged. Dr. Prónay also holds the position of marketing manager at the Directorate for Research Administration and Technology Transfer. He works as a marketing consultant for several business and management consulting firms. He is a founding member of Innovation Club at the University. His research interests includes consumer behaviour, knowledge management and Science to Business (S2B) marketing.

• Fiatalok fogyasztása
• Fogyasztói márkaválasztás kutatások
• Egyetemi kutatók attitűdje a találmány hasznosításra vonatkozóan
• Science-to-business Marketing (S2B marketing): a potenciál és partnerség szerepe a korai fázisú technológiák hasznosításában

• Piackutatás